This privacy policy describes how Prakriti Handmade collects, uses, and protects the personal information you provide when using our online platform, interacting with our services, or visiting our physical store.
Information We Collect
We may collect personal information from you in various ways, including when you visit our site, place an order, subscribe to a newsletter, respond to a survey, fill out a form, or engage in other activities on our online platform or in our physical store.
The types of personal information we may collect include:
- Contact information such as your name, postal address, and sometimes billing or shipping addresses if you make a purchase.
- Payment information, which is processed securely by our payment partners. We do not store sensitive payment details on our servers.
- Account information if you create an account on our site.
- Information related to your purchase history and preferences.
- Information you provide when contacting us or participating in workshops or events.
- Usage data such as your IP address, browser type, operating system, referral sources, pages viewed, and time spent on our online platform. This information is generally anonymized or aggregated.
How We Use Your Information
We collect and use your personal information for the following purposes:
- To process transactions and deliver the products or services you have ordered.
- To improve our online platform and offerings based on your feedback and usage patterns.
- To personalize your experience on our site.
- To communicate with you regarding your orders, inquiries, or account.
- To send periodic emails or updates if you have opted in to receive them.
- To comply with legal obligations.
- For internal business purposes such as data analysis, auditing, and fraud prevention.
- To administer and manage our physical store operations and customer interactions.
Lawful Basis for Processing (as per GDPR)
We process your personal information based on several lawful bases, including:
- The necessity of processing for the performance of a contract with you (e.g., processing your order).
- Your consent, where required (e.g., for sending marketing communications). You have the right to withdraw consent at any time.
- Our legitimate interests, provided these do not override your fundamental rights and freedoms (e.g., improving our services, preventing fraud).
- Compliance with a legal obligation to which we are subject.
Data Sharing and Disclosure
We do not sell, trade, or rent your personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates, and advertisers for the purposes outlined above.
We may use third-party service providers to help us operate our business and the site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission and they are subject to appropriate data protection obligations. Examples include payment processors, shipping carriers, and marketing service providers.
We may also disclose your personal information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
Data Security
We adopt appropriate data collection, storage, and processing practices and security measures to protect against unauthorized access, alteration, disclosure, or destruction of your personal information, username, password, transaction information, and data stored on our site.
Your Data Protection Rights
Depending on your location and applicable law, you may have certain rights regarding your personal information that we hold. These rights may include:
- The right to access your personal information.
- The right to rectify inaccurate or incomplete personal information.
- The right to erase your personal information (in certain circumstances).
- The right to restrict the processing of your personal information (in certain circumstances).
- The right to object to the processing of your personal information (in certain circumstances).
- The right to data portability (in certain circumstances).
- The right to withdraw consent at any time, where processing is based on consent.
- The right to lodge a complaint with a supervisory authority.
To exercise any of these rights, please contact us using the contact details provided below.
Cookies
Our online platform may use "cookies" to enhance your experience. Your web browser places cookies on your hard drive for record-keeping purposes and sometimes to track information about you. You may choose to set your web browser to refuse cookies or to alert you when cookies are being sent. If you do so, note that some parts of the site may not function properly.
Changes to This Privacy Policy
Prakriti Handmade has the discretion to update this privacy policy at any time. When we do, we will revise the date at the bottom of this page. We encourage users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.
Contacting Us
If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site or Prakriti Handmade, you can contact us at:
Prakriti Handmade
18/7, Shankaracharya Street,
Mandaveli,
Chennai, Tamil Nadu, 600028
India
This document is current as of its latest revision.